Transform your brand into a stand-out illustrated identity that connects deeply and sparks action

Stand out confidently with strategic, illustration-led branding uniquely tailored to your purpose-driven business or organisation.

All delivered through an actionable brand strategy, custom illustrated identity & 30 day support.

Start your transformation

Your brand isn’t based on a template, nor should your visuals be—you deserve thoughtful story-based branding your audience remembers, loves, and trusts.

About you

  • You’re a purpose-driven food, cultural or creative brand, charity or organisation craving clear, memorable visuals that feel genuinely aligned with who you are.

  • You’re looking for one specialist who can integrate strategy, design, and illustration seamlessly.

  • You value authenticity, personality, and storytelling deeply and want your brand visuals to clearly reflect that.
Book a free call

Why you need a brand transformation

Your visuals look and feel inconsistent leaving you frustrated

Let’s take you from muddled visuals to an integrated, memorable brand that
effortlessly represents you.

You're overwhelmed by brand decisions and unsure how to move forward

You’ll go from confusing brand decisions to a clear strategic roadmap guiding every delicious design choice.

Your brand blends into a crowded marketplace, leaving you invisible to your ideal customers even though you know they need your services

I’ll get you confidently standing apart through bespoke illustration.

What life looks like after we work together (it’s a whole lot more peachy)

Your visuals instantly click with your ideal customers—now you’ve got their attention, you can signpost them to where you’d like them to go, making it quicker to bring in and nurture leads.

You’ll win back precious time and energy—with everything now thoughtfully curated and organised, you’ll have more space to concentrate on the other important tasks… or you know, sipping on some something sweet, cheers!

Your brand is the talk of the town—Your new, beautiful and aligned brand identity will be the conversation starter that works hard for you even when you’re not there.

I need this

Introducing:

The Fully Baked Brand: Brand Strategy & Identity Package

Your Complete Brand Transformation Experience

Across this 3 month guided and fully baked brand partnership, you can expect ready to go brand identity foundations that puts custom illustration at the heart of your visual brand.

Highlights:

  • Personal support from me, guiding you through a fun, relaxed and thorough process.

  • Your one stop shop for brand strategy, brand design and illustration.

  • Your brand reimagined for confident business decision making.
Secure your spot

You'll receive:

  • An engaging brand strategy session, research & inspiring creative mood board.

  • Custom illustrated visual identity: logo suite, colours, typography, bespoke patterns & illustrations.

  • Custom brand book containing your written brand foundations, strategy, new brand suite, mockups and visual guidance.

  • All your brand file goodies organised into handy-to-find folders.

  • Speedy brand guidelines.

  • 30 days hands-on guided feedback and support via email and video call.
Let's do this

You’re ready for The Fully Baked Brand if:

  • You’re overwhelmed by brand decision making and need a specialist who can integrate strategy, brand design and illustration.

  • You really believe in illustration as a powerful communicator for your brand.

  • You’re ready to invest meaningfully in a strategic, impactful brand that grows with you.
I'm ready

An illustrated brand isn’t just pretty, it amplifies emotional connection while simplifying every design choice you and your team make, saving countless hours of doubt and deliberation.

The Investment: £2,975

The Fully Baked Brand includes:

Phase 1: Brand Ingredients

60 minute brand strategy session to dive into the who, what, why, when, how of
your brand, followed by research, written brand foundations and mood board to
set the creative direction.

  • Fill out my signature zesty questionnaire
  • 60 minute brand strategy session
  • Deep dive research and written brand foundations
  • Visual mood board
  • Illustration direction

Possibly the most important part of the process, you'll find our strategy session energising and illuminating as we unravel what makes your brand the unique flavour that it is.

Phase 2: Baking Your Brand

Developing the core elements of your visual brand suite (colour palette, fonts, custom illustrated logos, illustrated icons, patterns), mockups, all presented in a gorgeous brand book.

  • Develop custom illustrated logo concepts
  • Create core brand elements (colours, typography, patterns)
  • Design illustrated icons and brand elements
  • Craft comprehensive brand book
  • Present with inspiring mockups

I will bring your visual identity to life through custom illustration and cohesive
design elements that turn abstract concepts into a beautiful, tangible and
confidence boosting brand system.

Phase 3: Dishing Up

Delivery of all brand assets with video walkthrough guide.

  • Organised digital files in project hub
  • Simple brand guidelines
  • Walkthrough call

Keeping your brand assets organised is as important as having your brand redesigned which is why I will organise all your brand files in easy-to-understand folder systems and present clear and simple brand guidelines that are easy to follow. This allows you to maintain brand confidence and consistency as you grow.

Phase 4: Keep it Simmering

30 day email support and 2 x 30 min video calls to provide feedback, answer questions and offer advice.

I know how valuable ongoing support is, especially when you’re navigating all your new templates and assets. That’s why for the 30 days following delivery of your fully baked brand I will provide email support and two 30 min video calls to provide feedback, answer questions and offer advice.


Need some help applying your new branding to print marketing, digital channels or special projects? Fully Baked graduates can book onto my follow on service Top It Up: Brand Growth Bundle and choose which bundle(s) suit you best.
    Book now
    1 5

    Hello, I'm Rosetta

    I'm a maximalist brand designer & illustrator for food, cultural, and creative brands and organisations.

    I help you transform your visuals into engaging, storytelling pieces of brand communication so you can attract and nurture more of your ideal audience, turning them into brand advocates and strengthening your community engagement.

    Unlike generic design services, I deliver thoughtfully integrated experiences which uniquely combine strategic thinking, brand identity development and detailed custom illustration instead of isolated services which don’t speak to one another.

    FAQ

    Who is this package right for?

    Purpose-driven brands, charities and organisations in food, cultural, and creative sectors looking for strategic, fully integrated illustrated branding.

    Who is this package not right for?

    Brands with a seedling idea who haven’t
    yet fleshed out what their business does and what it stands for. You don’t have
    to have launched yet, but you do need to be able to answer detailed questions
    about the who, what, where, why and how of your business or organisation. Keep
    up the good work, once you’ve got a plan for your business, I recommend you
    start with Find Your Flavour: Visual Direction Discovery Session.

    Do I need to have clear brand messaging first?

    We'll work on your brand foundations as part of Phase 1, but having a clear understanding of your purpose and values is essential. I'll guide you through clarifying your brand messaging if needed, but we can't start the visual development unless you know your brand well.

    How long does the process take?

    The full transformation takes 2-3 months depending on a number of factors such as rounds of feedback and iterations. We’ll also discuss things like holidays and planned trips on either side which might impact the project length. In all communications, I will give clear milestones and deliverables throughout.

    How involved do I need to be in the process?

    You'll need to be available for key decision points and feedback rounds, but I'll guide you through each step with clear communication and timelines.

    What if my business evolves after the branding is done?

    Your brand identity is designed to reflect your values, mission, purpose and audience meaning even as your offers, products and services evolve, your visual branding will still represent the core essence of your brand. If you need new marketing materials or design kits, you'll have access to my Top It Up: Brand Growth Bundle package for future brand growth needs.

    Will I be able to create my own content after this?

    Absolutely! In your Brand Book you’ll receive clear visual guidance with some examples of how to apply your new branding to your social posts. Many clients find content creation becomes much faster and easier with their new brand system.

    Remember, you can ask me for tips and feedback on your designs during your 30 day support period. And if you’d prefer me to do this for you, you can book the social media design bundle in my follow on service Top It Up: Brand Growth Bundle.

    What makes your approach different?

    I offer a unique combination of strategy, brand design and illustration across integrated, streamlined experiences. Furthermore, I feel strongly about supporting brands who are living out their purpose and mission and find that through our collaborative relationships, clients tend to come back to me time and again. Think of me as your trusted brand partner as you develop and grow your brand.

    Would it be cheaper and easier to use an AI generated brand identity?

    While templates and AI can be cheaper initially, they can lead to costly rebrands when people realise they need something bespoke and developed over time to stand out. This package is an investment in a lasting brand system that grows with you, helps you connect authentically with your audience, and saves you time and money in the long run by getting it right from the start. If you’d prefer a faster and cheaper output, this is probably not the right service for you.

    Do you offer payment plans?

    Absolutely. You can choose to split the cost into two, three or four even payments which will be spread out at monthly intervals. The first payment will be taken at booking.

    How do I book?

    When you’re ready to book, head to my contact form and discovery call calendar.

    Please fill out the form, choose The Fully Baked Brand from the options and include as much detail as you can so I can check this is the right package for you.

    Book your preferred discovery call slot where we’ll have a quick 15-30 minute chat to talk through where you’re at and what you’re hoping to achieve. I’ll see you there!

    Your brand is an extension of your heart and vision—let’s bring it to life with illustrative energy that captures your essence and inspires genuine connection.

    It’s time to leave the DIYing and doubting behind.

    This transformation isn't just about looking good—it's about building the visual foundation that supports everything you're working hard to achieve.

    Are you ready to mark a milestone in your brand’s history?

    I'm ready!